Generate Program

If you’re looking for a more permanent marketing solution for your business, then you’ll be more interested in our “Generate” program. 

This service combines our make, market and measure services into one supreme marketing strategy allowing us to become a part of your team and work from the inside to help you grow as fast and cost-effective as possible.

Marketing is all about having a consistent & attractive online/offline presence to generate leads and convert into sales. No matter what industry you are in, every business will succeed if they are the following:

  • Approachable: You must have attractive branding that’s easy to approach and understand the product/service values.
  • Relevant: You must have an active and relevant online presence in order to attract a healthy income of traffic from your target audience.

In our increasingly busy and hectic lifestyles, it becomes more and more difficult to grab peoples attention. This is why the traditional marketing methods such as cold calling and blanket emailing (outbound marketing) are becoming more obsolete and with the recent changes to the General Data Protection Act (GDPR) this is also becoming more illegal.

Outbound marketing pushes a message out and disrupts a potential buyer. Outbound marketing tactics include cold calls, direct mail, and unsegmented email blasts. Whereas Inbound marketing brings the right people in. Inbound marketing relies on targeted tactics to pull interested buyers in, building relevant communications. By generating a “pull” instead of a “push” effect. Inbound marketing tactics rely heavily on content marketing, analytics, and websites.

By using the right marketing tools in the right way, you can generate leads or sales on a regular basis without having to email someone five times and call them twice.

It’s all about your customer finding you first as a solution to their problem and not one of the potential solutions to their problem in the future.

The Generate Program is a combination of our services, inbound marketing, automation, and optimisation…basically, we will work tirelessly each month to ensure you are in front of your target audience on a regular basis to ensure you are receiving to highest conversion rate possible for continued growth.

This service focuses on the following areas:

Marketing Review & Strategy

  • Business Analysis
  • Marketing Analysis
  • 12 Month Marketing Plan
  • Initial Digital Review & Optimisation

Marketing & Sales Tools

  • Marketing & Sales Materials
  • Business Builder Website
  • Social Media Marketing
  • Content Marketing

Marketing & Sales Software

  • This software will allow you to easily manage and communicate with prospects, lapsed and active clients. With a direct integration to the majority of marketing accounts and platforms. This online software will also be the hub of all your marketing efforts.

Online Advertisement

  • Pay Per Click, or PPC is a vital tool for businesses to maximise their potential customer base. By combining the proper words that reflect what your company offers, we can put you in the most visible position in front of your target audience with a trackable return on investment.

How does it work?

JM’s Generator program is a retainer-based solution to businesses of any size that don’t want the costs of employing a full marketing team but need regular marketing support. This removes the individual job quotations, invoices and provides a contract for our clients with one simple hourly fee that includes all of our services into one.

This is a monthly service that gives you the following:

  • A detailed & tailored marketing plan based on upcoming/future campaigns.
  • All the necessary marketing and business, advice and support on a monthly basis.
  • A dedicated account manager for No.1 customer service.
  • One Hourly Rate With Access To All Our Services
  • Reserved Hours Each Month
  • Itemized Billing & Timesheet
  • Collaborative Project Management Software
  • Marketing & Sales Reporting

This also gives you full access to our purchasing at costs, meaning no markups or sky-high rates for highly skilled tasks. This makes it more cost-effective for you and more productive for us.

Our Fees

This service is billed monthly and based on one an hourly rate for all of the services we offer.

This rate can be anything from £20 and £100 per hour and that depends on how many hours you are willing to offer JM each month (minimum 10 hours – the more hours, the lower the hourly rate). Typically, we will give you our proposal based on how many hours each month that we think is required to market your business.

Our steps to success

Step One
We create a proposal & working contract based on our initial consultation and understanding of required works.

Step Two
Once the proposal is accepted, we start the ‘research phase’. Once complete we then create an in depth marketing plan that will run over the course of the contract.

Step Three
To develop or improve the aesthetical impression of the brand and your marketing and sales collateral.

Part Four
To build the pathways from the target audience to the conversion point and optimise for better results.

Marketing Consultancy

Generate Program Vs. Hire

Listed below are the positives to hiring a subcontractor over an employee:

Lower Cost:
Generally, the costs to hire a marketing employee are around 25K+ per annum. The costs to employ a full marketing team with all our capabilities you require would be around 60K+ per annum.

Limitless Skills & Experience:
By hiring JM as a sub-contractor, you’re not employing one person, you are getting a whole team of combined skills and experience. Additionally, by working on various projects, we are always learning new skills.

Quality & Commitment:
As a client, we want you to trust us, therefore we only provide the best work for the time we put in. An employee, on the other hand, might not be as committed as they are paid at the end of the month regardless of the results.