Increase your reach & income


Using our cost effective & controlled advertising solutions

Pay Per Click


PPC (pay per click), as it is known in the industry, can be one of the most controlled and cost effective marketing tools that maximise reach to your customers. If you think about how often you use search engines or social media to find a product or service, PPC helps make that bridge much smaller.

By combining the keywords that reflect what your company offers, we can put you in the most visible and valuable position for your target audience.

 

How It Works:

You might be already familiar with the basics of PPC, but let us give you an easy to digest example of what we do here at JM.

Say for example your company sells ‘SERVICE ONE’, and you have countless competitors in this field. If we bid on the words like ‘SERVICE ONE +IN *your location*’ your ad could show to your specific target audience in one of the top few positions in the search results. Making it easy for people to find your company without initially searching for you.

Now, let’s says someone clicks on your ad. Sure, you will be charged a small fee for each click, but when you compare that to the potential sale of your product or service, it’s easy to see the return on investment.

For example, let’s say it costs £1 for a click, but that click results in a £100 purchase on your site. After you factor in our management fee, you’re netting a huge return on investment. Your click budget, or ad spend, then reflects on how much you can bid on keywords and the higher your bid or budget, the more your show and sell.

 

Here is a great video that explains how google auction the bidding click cost to you and the competition

 

Now that you can see the value of PPC investment, here’s how we’ll build your successful campaign and manage it.

 

Setup:

We will start by analysing your business and researching your industry. We will then make sure your website is ‘PPC Ready’ this is to ensure that the user will be able to find the answers/products/services they are looking for and convert to a sale from the search terms you are going to pay for.

 

In addition to Google AdWords (the undisputed king of PPC) there are other big-name platforms like Bing Ads, Facebook, Twitter and LinkedIn. We will then pick right the advertisement platform to ensure your ads are paying to get the right leads coming to your website.

 

Once this is established, we will find the perfect keywords that relate to the pages you want to advertise and organise them in strong campaigns and ad groups. The more relevant your ads and keywords, the less they will charge for your ads to be clicked on. This is why we believe the initial research is not only valuable but essential.

 

Return On Investment:

Tracking your return on all these expenses may seem impossible, but it’s not at all. We make sure all your enquirys or purchases are trackable before spending a penny. We will also ensure we can track the user’s behavior as much as possible. By implementing tracking codes and data layers on your website we will have all the data we need in order to make the best decisions on the data we received back from your investment.

Even if your main source of enquirys is over the phone, we can still track this using our cost effective call tracking solution. This allows us to monitor and optimise your bids and budget.

Monthly Management:

Once set-up, here’s an example of how we will manage your PPC campaigns on monthly basis.

At JM we constantly evaluate the effectiveness of your keywords to maximise results. By setting up split testing, checking the level, quality and behavior of your traffic we will be able to make constant improvements to your ads and keywords, making it much clearer to see how best to spend your budget.  

 

Our Ad Team:

Johnsons Marketing has been using PPC since it began. We have worked with a broad range B2B and B2C managing budgets from £100 to 6 million a year. JM’s PPC team are Digital Marketing professionals with a Google Certified status, so you can trust us to provide incredible quality and performance.

No matter what your budget, using your business knowledge and our data optimisation we can find the solutions the works for you.

Google Partner