Inbound Marketing

If you’re looking for a more permanent marketing solution for your business, then you’ll be more interested in our “Inbound Marketing” program.

Should you envision the need for our services to be frequently required on an ongoing basis, it might be better for both of us if we worked for you on a retainer basis. This removes the individual job quotations, invoices and provides you with a contract that offers all of our services under one hourly rate.

This service combines our make, market and measure services into one supreme marketing strategy allowing us to become a part of your team and work from the inside to help you grow as fast and cost-effective as possible.

This also gives you full access to our purchasing at costs, meaning no markups or sky-high rates for highly skilled tasks. This makes it more cost-effective for you and more productive for us.

Marketing Review & Strategy

  • Business Analysis
  • Marketing Analysis
  • 12 Month Marketing Plan
  • Initial Digital Review & Optimisation

Marketing & Sales Software

This software will allow you to easily manage and communicate with prospects, lapsed and active clients. With a direct integration to the majority of marketing accounts and platforms. This online software will also be the hub of all your marketing efforts.

Online Advertisement

Pay Per Click, or PPC is a vital tool for businesses to maximise their potential customer base. By combining the proper words that reflect what your company offers, we can put you in the most visible position in front of your target audience with a trackable return on investment.

What is Inbound Marketing?

In our increasingly busy digital world, it becomes more and more difficult to capture the attention of your audience. This is why traditional marketing methods such as outbound marketing is becoming more obsolete.

Outbound marketing pushes a message out and disrupts a potential buyer. Outbound marketing tactics include cold calls, direct mail, and unsegmented email blasts.

Inbound marketing relies on targeted tactics to captivate interested buyers, building relevant communications, so we no longer have to rely on chance when marketing. This generates a “pull” instead of a “push” effect. By learning more about the customer demographic, including their behaviours and interests, we can now target them at the moment they are interested or ready to buy. Inbound marketing tactics rely heavily on content marketing, targeted ads, analytics, and website optimisation.

Marketing a business in today’s digital world might seem daunting. However, using your industry knowledge and our marketing experience, we will become the ultimate selling tool to reach your business goals, ensuring your investments are returned.

Our Fees

Typically, we will give you our proposal based on how many hours each month we think is required to market your business. This service is billed monthly and based on one hourly rate for all of the services we offer. Get in touch to get a proposal for your business.

Marketing Consultancy

Our steps to success

Step One
We create a proposal & working contract based on our initial consultation and understanding of required works.

Step Two
Once the proposal is accepted, we start the ‘research phase’. Once complete we then create an in depth marketing plan that will run over the course of the contract.

Step Three
To develop or improve the aesthetical impression of the brand and your marketing and sales collateral.

Part Four
To build the pathways from the target audience to the conversion point and optimise for better results.

Generate Program Vs. Hire

Listed below are the positives to hiring a subcontractor over an employee:

Lower Cost:
Generally, the costs to hire a marketing employee are around 25K+ per annum. The costs to employ a full marketing team with all our capabilities you require would be around 60K+ per annum.

Limitless Skills & Experience:
By hiring JM as a sub-contractor, you’re not employing one person, you are getting a whole team of combined skills and experience. Additionally, by working on various projects, we are always learning new skills.

Quality & Commitment:
As a client, we want you to trust us, therefore we only provide the best work for the time we put in. An employee, on the other hand, might not be as committed as they are paid at the end of the month regardless of the results.

Say Hello


To a new level of marketing

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    01283 357258
    hello@johnsonsmarketing.co.uk

    Our Studio:

    Suite 7 - Johnsons Marketing
    Cross Street Business Centre
    43a Cross Street
    Burton-on-Trent
    DE14 1EF
    United Kingdom

    Working Hours

    Mon - Fri / 9am Till 5pm