Questions you should ask yourself as a business owner?

Running a business in 2025 isn’t just about juggling day-to-day operations—it’s about staying proactive, thinking strategically, and continuously improving. Yes, employees, customers, and your reputation matter. But the real growth comes when you ask the right questions and challenge the status quo.

Here are a few essential questions I encourage every business owner to ask themselves regularly. These aren’t just reflective—they’re actionable.

What image are we projecting?

As someone who lives and breathes brand design, this one’s close to my heart. Your image isn’t just your logo, colour palette, or website. It’s how every touchpoint makes your customer feel.

Ask yourself:

Is our branding still relevant and resonant?
What does our website say about us at first glance?
Are our socials telling our story or just ticking a box?

Sometimes the smallest design tweaks or copy changes can have the biggest impact on perception. And that perception affects trust, engagement, and conversions.

Are we standing out?

It’s noisy out there. Do you really know what sets you apart?

What’s our genuine USP (unique selling proposition)?
Why do our clients choose us over our competitors?
What do we offer that no one else is talking about?

If you’re unsure, it might be time to revisit your value proposition. Remember: Different is better than better.

When did we last audit our competitors?

Complacency is a killer. Your competitors aren’t standing still—and neither should you.

Who are the top 10 businesses we admire or compete with?
What are they doing better than us?
Where can we innovate, not imitate?

Staying aware of the market keeps you sharp and responsive.

Is our marketing working for us?

If your marketing isn’t paying for itself, it’s not marketing—it’s guesswork.

Are we measuring our ROI accurately?
Do we have clarity on which channels are actually converting?
How often are we refining our strategy based on real data?

2025 is the year to stop wasting budget on ‘set it and forget it’ marketing. Everything should have a purpose.

What if we lost our biggest client tomorrow?

Uncomfortable question? Good. Because this one matters.

Do we have a pipeline of new leads?
Are we nurturing relationships or relying on the same 2–3 clients?
Is our revenue diversified or dangerously top-heavy?

We’ve seen it too many times—businesses relying on a handful of big clients, then scrambling when one disappears. Your lead gen strategy should always be active, not reactive.

Are our goals visible and alive?

A business without goals is a ship without a rudder. But goals aren’t just internal—they can also inspire trust and engagement from your team and your customers.

Do our team members know our business objectives?
Are we publicly sharing our mission when it makes sense?
Are we tracking and communicating progress?

When done right, goal-sharing builds accountability, excitement, and credibility.

Are we still obsessed with serving our clients better?

This is the north star. Always.

What more could we do to add value for our clients?
Are we actively seeking feedback?
Are we innovating services or just delivering the same formula?

The best businesses aren’t just reactive—they’re obsessed with evolution.

Let’s Talk

At Johnsons Marketing, we live for these questions. And we’re offering a free marketing audit to any business looking to improve their brand image, lead generation, or overall marketing strategy.

We’ll sit down, ask the tough questions, and help you see the opportunities hidden in plain sight.

📍 Book your free audit: johnsonsmarketing.co.uk/services
📧 Email us: hello@johnsonsmarketing.co.uk

Until next time,

Lawrence Johnson
Founder, Johnsons Marketing