We’ve all had those cringe-worthy scam emails—dodgy links, fake royalty, and phishing attempts. And yes, the bad actors have done some damage to email’s reputation. But don’t write it off just yet. Email marketing isn’t dead—it’s just been misused. At Johnsons Marketing, we’re bringing it back with smart strategy, creative flair, and results that speak for themselves.
So let’s unpack why email marketing is not only alive and well in 2025—but thriving for brands that do it right.
It’s Direct, Personal, and High-Converting
Email is one of the few remaining channels where you can speak directly to your audience without competing against algorithms or endless scrolling distractions. It’s permission-based, which means when someone subscribes, they’re saying, “Yes, I want to hear from you.”
Used properly, it’s one of the most personal and cost-effective ways to connect. Think tailored offers, exclusive content, timely updates—delivered straight into their inbox.
4.5 Billion Users… And Growing
As of 2025, there are over 4.5 billion email users worldwide. That’s more than all social media platforms combined.
And the engagement? According to recent studies:
- Emails with personalised subject lines see 26% higher open rates
- Automated email flows drive 320% more revenue than broadcast campaigns
- 77% of marketers have seen an increase in email engagement over the last 12 months
If you’re not using email strategically, you’re missing a massive opportunity.
It Builds Brand Recall (Even Without a Click)
Here’s the thing—email isn’t just about conversions. It’s about presence.
Even if a user doesn’t click or reply, a well-designed email keeps your brand top-of-mind. You’re planting a seed. You’re shaping perception. You’re reminding them that you exist, consistently.
Subconscious brand reinforcement is real. And email does it better than almost any channel.
Data-Driven & Fully Trackable
One of the best parts of email? The data.
You can measure open rates, click-through rates, conversions, link popularity, device usage, and even the best time of day to send. At Johnsons Marketing, we use this data to improve every send—refining design, copy, CTA placement, subject lines, and segment targeting.
With the right setup, you’re not just sending emails—you’re building intelligence.
Personalisation Is the New Standard
The days of “Dear Customer” are over. Today’s audiences expect personalisation—based on their behaviour, preferences, and engagement history.
Modern email platforms let you:
- Tailor content based on user interests
- Send follow-ups triggered by specific actions
- Automate nurture sequences to onboard and convert
The result? Emails that feel less like marketing, and more like value.
It’s More Affordable Than Paid Ads
Email marketing consistently outperforms most digital channels in ROI. According to HubSpot, for every £1 spent, email generates an average return of £36.
And while paid media can be powerful, it’s also expensive and fleeting. Email builds owned audience lists—long-term assets you can market to again and again without extra spend.
Deliverability & Compliance in 2025
Let’s address the elephant in the room: inbox rules and privacy laws have tightened. But this is a good thing.
Clean lists, opt-in consent, and GDPR-compliant practices lead to:
- Better engagement
- Fewer unsubscribes
- Higher deliverability
We help clients navigate the legal side while still producing creative, high-converting content.
Email Is Evolving—Are You?
Email marketing is no longer about sending mass blasts and hoping for the best. It’s about:
- Targeted segmentation
- Story-driven content
- Smart automation
- Integrated CRM strategies
At Johnsons Marketing, we combine creative flair with commercial thinking to make email a serious growth tool for your business.
Ready to Reignite Your Email Strategy?
We’re now offering a free email marketing audit to help you:
- Review your current email performance
- Spot opportunities for better engagement
- Plan automated flows that convert
- Refresh your email design and tone
📧 Explore our service: johnsonsmarketing.co.uk/services/email-marketing
📞 Call us: 01283 670604
Bring your emails back to life—with content people actually want to open.
Lawrence Johnson
Founder, Johnsons Marketing
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