Three Reasons You Need a New Website

Websites are no longer just digital brochures—they’re the nerve centre of your brand’s online presence. In 2025, your website plays a critical role in building trust, converting leads, and supporting everything from your SEO strategy to your paid ads and social campaigns.

What was once a stylish asset in 2018 might now be holding your business back. Here’s why refreshing your website might be the smartest move you make this year:

1. Outdated Design & UX = Lost Trust and Conversions

Modern users expect a seamless, intuitive experience from the first click. If your site feels outdated, cluttered, or confusing, your bounce rate will tell the story. In fact, 75% of consumers judge a business’s credibility based on website design alone (Stanford University).

In 2025, good design means:

Clean, minimal layouts
Responsive interfaces
Inclusive and accessible experiences (WCAG compliance)
Clear CTAs that guide users through a journey

At Johnsons Marketing, we design websites that look good—but more importantly, perform well. Your website should build confidence and make the user feel like they’re in the right place within seconds.

2. Maintenance, Security & SEO Performance

Search engines and users alike favour websites that are updated regularly, load quickly, and offer secure browsing. If your site hasn’t had a back-end audit in over 12 months, you’re likely:

Missing out on traffic due to poor page speed
At risk of cyber attacks due to outdated software
Failing to meet Google’s Core Web Vitals standards

Regular updates (content, technical, and security) don’t just keep things tidy—they improve your SEO, safeguard your brand, and show your audience you’re active and reliable.

We make it easy by giving you the tools, CMS training, and support you need to keep your website secure and thriving.

3. Poor Mobile Experience = Missed Opportunities

Today, over 60% of website traffic comes from mobile devices—and mobile-first indexing is now standard for search engines. That means if your site doesn’t function flawlessly on phones and tablets, you’re not only frustrating users—you’re dropping in rankings.

A high-performing mobile experience includes:

Fast-loading pages (<2 seconds)
Legible fonts and scalable visuals
Touch-friendly navigation and clickable elements
Mobile-optimised forms and calls to action

It’s no longer enough to “look okay on mobile.” The mobile version of your site is the version Google and most users will see first.

Empowerment Through Ownership

When we build or redesign a site, we don’t trap you with retainers or dependencies. Instead, we hand over a powerful, user-friendly backend system with the training to keep your site up-to-date, optimised, and aligned with your goals.

We believe websites should work for your business—not weigh it down.

📍 Learn more: https://johnsonsmarketing.co.uk/website-design
📧 hello@johnsonsmarketing.co.uk

Lawrence Johnson
Founder, Johnsons Marketing