Laying the Foundations for Growth

Client Name: Eden Brown Synergy
Industry: Recruitment – Public & Not-for-Profit Sector

As a leading recruitment agency, Eden Brown Synergy needed to modernise their brand to remain competitive. They faced:

We partnered with Eden Brown Synergy to deliver a complete brand transformation and marketing overhaul:

Brand Strategy – Developed a 12-month marketing plan with competitor research and growth goals.
Rebrand – Rewrote mission statement, USPs, and messaging while establishing sector-specific positioning.
Brand Guidelines – Delivered refreshed guidelines for consistent branding across materials and teams.
Design & Collateral – Produced brochures, sector-based marketing materials, and event assets.
Website – Refreshed the site with improved UX and design.
Content & Campaigns
- Delivered award-winning campaigns.
- Planned and managed high-profile exhibitions and industry events.
- Produced regular content across multiple channels to boost engagement.
Training & Processes – Introduced internal training programs and streamlined marketing processes.
CRM & Data – Cleaned and segmented customer databases for smarter campaigns.
Technology Integration – Introduced AI tools to support recruitment processes.
Creative Production – Photography, video content, and professional headshots for both marketing and internal use.
Ongoing Support – Supported the senior management team with ad-hoc requests to strengthen brand communications.

Established a Brand – Created a professional, consistent identity for both offline and online presence.
Portfolio Development – Captured projects through photography and video to showcase expertise.
Social Presence Built – From zero to an active, engaging social presence highlighting ongoing work.
Lead Generation – New website and paid campaigns generated steady enquiries and leads.