Turning Craft into Growth
Client Name: Style Matters
Industry: Furniture – Bespoke Interiors & Hospitality
Challenges
Style Matters are masters of craftsmanship, but their marketing wasn’t keeping pace with the quality of their products. They faced:
- An outdated website design that was difficult to update or scale.
- Inconsistent branding with no clear USPs or messages.
- Lack of structure in promotions and campaigns.
- Underperforming SEO activity with limited ROI.
- No clear process for showcasing projects or reaching target markets.
Solutions
We partnered with Style Matters on a 12-month growth strategy, covering brand, digital, and marketing operations:
- Rebrand & Positioning – Defined USPs, refreshed mission statement, rewritten copy, and new brand guidelines.
- Design Collateral – Sector-focused brochures, catalogues, and branded templates.
- Website & E-Commerce – Refreshed UX, thousands of products added, new collections, training for in-house use, and behavioural tracking.
- Photography & Video – High-quality assets covering products, projects, and the manufacturing process.
- Digital Marketing – Paid social campaigns, organic content strategy, email automation, retargeting, Google Ads, and CRM database cleanse/segmentation.
- General Support – IT support, email setup for new starters, and marketing team training.
Results
- Increased Sales & Enquiries – Clearer messaging and refreshed campaigns helped clients understand the full scope of services, driving new business.
- Brand Consistency – Unified guidelines and templates created a professional, recognisable identity across every touchpoint.
- Digital Expansion – Thousands of products successfully added to the website, creating a scalable e-commerce hub.
- Smarter Promotions – New tools and processes enabled more flexible and targeted marketing campaigns.
- Ongoing Value – Style Matters now has the assets, strategy, and infrastructure to market effectively long-term.
Let’s Build Your Next Success Story.
Whether it’s brand, design, digital, or campaigns, we bring clarity and creativity to help your business grow smarter, not louder.
