Building a Smarter Online Storefront
Client Name: Speedwellstar
Industry: Lifestyle E-Commerce
Challenges
Speedwellstar had a strong product range and loyal customer base, but their digital presence wasn’t reflecting it. They faced:
- An outdated website that was difficult to manage or scale.
- Inconsistent branding with no clear identity or message.
- No tracking or data insight into customer behaviour.
- SEO activity underperforming with limited returns.
- Weak content and listings, making it harder to compete on platforms like Amazon.
Solutions
We delivered a complete digital and brand transformation, covering strategy, design, and e-commerce:
- Rebrand & Guidelines – Rewrote the mission statement, refreshed copy, defined USPs, and created full brand guidelines for consistency.
- Website Transformation – Built a new WordPress/WooCommerce site with improved UX, product migration, new collections, and easier content management.
- E-Commerce Enhancements – Expanded product listings, improved descriptions, and introduced better pricing structures.
- Tracking & Insights – Implemented analytics and behavioural tracking for smarter decision-making.
- Content Production – Delivered high-quality photography and video for products, promotions, and order processes.
- Social Media Content – Planned and delivered organic content campaigns to showcase products and drive engagement.
- Amazon Optimisation – Refreshed Amazon listings with improved product descriptions, new photography, and videos to highlight USPs and boost conversions.
- Training & Templates – Equipped the team with marketing templates and practical training for day-to-day use.
Results
- New E-Commerce Platform – Fully refreshed WooCommerce site with product migration and improved UX.
- Consistent Brand Identity – Clear guidelines and templates for professional, on-brand communications.
- Enhanced Listings – Improved product descriptions, photography, and videos across the website and Amazon.
- Actionable Insights – Tracking tools in place to measure traffic, conversions, and campaign performance.
- Scalable Growth Tools – Marketing templates, product frameworks, and digital assets ready for future campaigns.
Let’s Build Your Next Success Story.
Whether it’s brand, design, digital, or campaigns, we bring clarity and creativity to help your business grow smarter, not louder.
