A New Identity for a Historic Promotion
Client Name: Eden Brown Synergy
Industry: Sports Club – Football
Challenges
During a historic period for the club, Burton Albion secured promotion to the Championship in 2016 — the first time in their history. With ambitions to grow both on and off the pitch, the club needed a refreshed brand identity to engage fans, attract sponsors, and communicate its wider offering beyond football.
Solutions
We delivered a complete rebrand and suite of marketing assets:
- Rebrand & Brand Guidelines – Redrew the club logo as a vector for versatile use. Developed refreshed branding and guidelines to ensure consistency across all channels.
- Design Collateral – Produced brochures and branded materials covering:
- Sports facilities
- Events & hospitality
- Advertising and sponsorship opportunities
- Stationery & Templates – Created branded stationery and marketing templates for future use.
- Photography & Video – Captured high-quality visuals to showcase facilities, events, and the people behind the club.
Results
- Stronger Brand Identity – Delivered a professional, modern identity that matched the club’s Championship ambitions.
- Sponsorship Growth – New collateral made it easier to pitch and secure advertising and sponsorship opportunities.
- Fan & Partner Engagement – Refreshed materials improved communications with both supporters and commercial partners.
- Future-Proof Design – A flexible logo and guidelines ensured consistent branding across all platforms and formats.
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